PRIMROSE HILL

BRIEF 

Create a brand identity and a piece of packaging design using the brand name Primrose Hill, the product packaging of tin, and format of tea. Break away from stereotypical ideas, and think about the structure of the brand and it’s purpose.

CONCEPT

An alternative medicine brand that uses flowers to treat ailments such as the common cold, headaches, and joint pain. The idea is taking from my own experience working in a pharmacy and the amount of medicines that are wasted with people returning unused prescriptions or unnecessarily buying treatments.

SOLUTION

Using the healing properties of flowers, Primrose Hill provides loose-leaf tea in both a large kit aimed at treating most ailments as well as smaller packs to treat one specific issue.