KOPPARBERG MIDSOMMAR FESTIVAL

BRIEF 

Create a visual language for the Kopparberg summer campaign and bring it to life through inspiring and exciting applications to engage 18-34 year olds.

CONCEPT

Kopparberg translates to mean ‘copper mountain’, with the town itself building with Falu Rödfärg, a copper pigment only sources from only the town’s mines. The cider brewing process uses water from the local lake, making it unique to the town. By encompassing these, and the motto of fånga dagen (life’s what you make it), celebrates their Swedish heritage.

SOLUTION

By re-designing the existing Urban Forest festival, I want to create a bigger connection to the Swedish heritage by celebrating the Midsommar Festival. This will connect to limited edition bottles that the user will need to interact with on social media in order to win tickets to the festival.